One operating system for a fast-moving creator agency.
Connected CRM, campaign, creator, analytics, reporting, proposal, and portal workflows across Airtable, Cloudflare, Softr, Google Workspace, Slack, and AI tools.
Head of Technology at The Wishly Group
I build the systems that make ambitious teams easier to run.
I turn messy operations into calm, reliable systems using AI, automation, data, and practical software. The goal is simple: fewer manual handoffs, better decisions, and technology people actually use.
Selected work
I work where operations, revenue, and technology meet. These projects show the range: company-wide systems, focused automation, and a small product shipped end to end.
AI workflows with receipts.
Source-aware internal workflows that help teams prepare reports, proposals, and operational updates while keeping review and approval in the loop.
MiddleClick
A lightweight native macOS utility that turns a three-finger trackpad tap into a middle click. Small problem, focused product, finished properly.
Reporting that starts with trustworthy data.
Built connected creator profile and analytics workflows across LinkedIn, YouTube, newsletters, and internal records, then turned the output into clear client-ready reporting.
Built for real work
The projects are not concept pieces. They support live operations, recurring client work, and decisions that have to be right.
50+
Creator Profiles Managed
Active creator profiles supported by connected analytics and reporting workflows
3+ hrs
Daily Work Removed
Recurring data pulls and cleanup moved out of the team's day
10+
Spreadsheets Replaced
Legacy manual trackers turned into real-time automated systems
About
Technology is only useful when the business can feel the difference.
I lead technology at The Wishly Group, where I build the systems behind a B2B creator marketing agency. My work sits between technology, operations, and revenue.
Before Wishly, I worked across AI consulting, SaaS sales, content strategy, and growth. That mix helps me understand the people using a system, the commercial reason it exists, and the technical work needed to make it reliable.
AI operations
Workflow automation
Business systems
CRM architecture
Cloud delivery
Data and reporting
Product operations
What people notice
The best feedback is usually simple: the system works, the team feels the difference, and the result arrives faster than expected.
“This is amazing. I don't know how you guys built this so fast.”Brandon, Content Strategist
“You're such a lifesaver. You have a beautiful site.”Tiff, Agency Partner
“I'm not easily impressed and I personally like it a lot.”Devin, B2B Creator